What Really Constitutes Value in Wine?
I read a recent article where the wine reviewer commented that a $54 bottle of wine that received a rating in the high 90s was an unbelievable value. I paused for a moment with raised eye brow.
Now I realize that everyone’s idea of value is based on their own perception, means, and values. I do not doubt that the reviewer thought they were drinking a phenomenal wine. So maybe, for someone inclined to spend that much on wine, it is an incredible value. I imagine, however, that in these grim economic times there are not too many who would find a $54 bottle of wine a value.
Although I can afford to spend that much on a bottle of wine I choose not to – I don’t care how good it is. I have never been able to bring myself to spend that much (or more) on a single bottle of wine. It just seems frivolous to me – there are so many other things that the money can be spent on to better use.
It also seems to be somewhat elitist. Most people will never spend that much for a bottle of wine. Calling an expensive wine a value seems to make wine unapproachable and out of reach, even snobby…
Now if a bottle rated that high were $24 I would gladly buy it. I could then have a nice glass of wine, send the extra $30 that I saved to a charity, and feel good about myself. Good wine, doing something good for someone else, and felling good about oneself – that’s more than value, that’s priceless…
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